Program USP

  • Multi-disciplinary thinking is the core of this program. Every Friday, students organize a seminar that includes talks from eminent experts from various fields such as new materials in Production, Neuroscience, Sensing and Tracking Technologies, Ergonomics, Animation & Gaming, Intellectual Property Rights.
  • This exposes the students to contemporary knowledge from a wide spectrum of domains making them better decision makers in business situations.

PGDM - Business Design

Program Overview

WeSchool's PGDM-Business Design program's transformational cross-disciplinary learning aims to nurture you with this holistic approach into business thinking so that you are well-prepared for the VUCA aspect of unfolding business scenarios and develop an innovative mindset to leverage design thinking to improve the overall organisation effectiveness.

In consonance with the slogan “Innovate or Perish” which can lead corporations to survive and thrive in global competition, and saturated markets with demanding customers, rising number of organizations are shifting to newer approaches by maximising innovation, assimilating stakeholder value creation insights and creating prototypes to reach consumers, accelerate business volume and sustain market leadership.

Program Pedagogy

The transformative pedagogy includes lectures, workshops, hands-on field-based industry projects & internships and case studies which provide premium knowledge of business design thinking through a combination of right brain courses such as Aesthetics in Business, Thinking tools for Innovators etc along with the skills of general management which is delivered by highly acclaimed academicians and renowned Industry experts from top listed companies such as Marico Ltd., YES Bank Ltd., Future Group as well as Global Alliance Research and Centre for Creative Leadership, North Carolina, US.

Program Outcome

On successful completion of the PGDM- Business Design program, you will be a confident Manager with an innovative mindset, able to think out-of-the-box who is adept at Need Identification, Concept Development & testing, Business Model creation and execution while being rooted in a deep understanding of business concepts and an appreciation of design thinking and innovation.


Average Package Highest Package Some of the Companies who have visited our campus for Placements
7.10 LPA 15 LPA Xanadu, Baker Hughes, Hindustan Unilever Ltd. ICICI Bank and many more..

For detailed curriculum,please click here