Rohita Dwivedi
Assistant Professor-Retail Management

Prof. Rohita Dwivedi is a core faculty in Retail. She has 6 years of industry experience followed by 12 years of academic experience. She has worked in Pantaloon Retail (India) Ltd., Crossword Bookstores Ltd. and ITC Ltd (Lifestyle Retail Business Division).

She teaches Retail Selling Skills, CRM in Retail and Franchise Management. She is B.Sc. (Botany & Chemistry) from Allahabad University and MBA from Chetana’s Institute of Management Research, Mumbai. She is currently pursuing her Ph.D. Her research interests are in the areas of e-commerce, women buying behavior, and content marketing.

Prof. Rohita Dwivedi is also the founder of “Swadharma” – an NGO that works in the area of waste management. She firmly believes that each Indian has the potential to play an integral role in the development of our country.