Dr. Githa S. Heggde
Marketing Head-Marketing & Research

Prof.Dr.Githa Heggde, Senior Associate Dean and Head, Marketing, at Welingkar Institute of Management, Bangalore is also the Country Director, India, EMBRI (EuroMed Business Research Institute). She is in the board of reviewers for International Journal of Emerging Markets, Emerald, Core member at the Centre for Emerging Markets, IIM, Lucknow apart from other distinguished professional bodies. She is the Co-convener, CII-IWN, Learning and Development Task force, Karnataka, She has 26 years of teaching, consultancy and industrial experience.

She was part of the team at “Global colloquium on participant centered learning” at Harvard Business School, Boston and worked on teaching with case studies and developing curriculum for management courses. She also participated at the follow on sessions at Shanghai. Was part of the workshop on cases on leadership and change management strategies at Harvard.

She has been invited by Universities abroad including Pace University, New York, for lectures and discussions on pursuing collaborative research. She is heading the research collaborations with Pepperdine University, Malibu. She was an adjunct faculty with University of Toledo, Ohio. She is a guest faculty at Management Institutes in India and abroad.

She has conducted several training programs for senior marketing and sales executives. The companies include Airtel, ITC, L&T, Infosys, Murugappa group, Dell, Pricol, HDFC, EY, Biocon. She has been engaging in consultancy and research for companies. Few of them are Logitech, USA, Iwatt, USA, MLB, USA, Modalminds USA, Reliance India, Adaptive marketing in Brand development and Marketing. Conducted sessions on Marketing Management for Robert Bosch Executives. She has been invited by CII and FICCI to address various programs organized by them. She was with ITC Welcome group for four years, and with PSG College of Technology for eleven years. Was nominated and attended a program on Wealth Management organized by ICICI Bank at Bangkok, and offered value added courses on this area to students and executives.

She has authored a book on Applied Marketing and written case studies on areas of Branding, sales and Distribution and Marketing Management.

She has presented papers at international conferences including the ones conducted by Academy on International Business at Boston, EuroMed Research Institute at Marseille, France, University of Wollongong, Dubai, EMBRI, Italy and several national conferences in the areas of Marketing, Sales and Distribution. Her research papers have been awarded at the Association of Indian Management Schools (AIMS), conventions. She has published several articles on Marketing, supply chain, sales and Distribution in international and national journals.

She is a member of Federation of Karnataka Chambers of Commerce and Industry, was a member at Association of Women Entrepreneurs of Karnataka, She was vice-chairperson, Coimbatore chapter Federation of Indian Chamber of Commerce and Industry (FICCI) ladies organization during 2003-2004 and functioned as chairperson during 2004-2006.