Diploma in Retail Management (DRM)

Recognizing the magnitude of opportunities and the dearth of professionals at the supervisory level in the retail industry, Welingkar Institute of Management's Center for Retail Studies started its one year Diploma in Retail Management. The program is the right course for aspirants who would like to become retail professionals at supervisory levels and those who own or manage a retail business.

The one year program will introduce participants to various aspects of professional retailing. The curriculum has been designed by a team of Retail professionals and includes sessions in theory and practical applications in a balanced measure.
 
 
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Faculty
The faculty comprises of experts in the field of retailing. Professionals from various retail organizations and brands are associated as visiting faculty. Leading retail professionals are also invited as guest lecturers.

Timings:

Classes will be conducted in the morning from 7.30 to 9.30 on Monday, Wednesday & Friday

Program Structure
TRIMESTER I TRIMESTER II
Basics of Marketing Store design & visual merchandising
Effective Communication Warehousing & Supply Chain Management
Consumer Behaviour Store operations and management
Introduction to Retail Customer Service & Selling Skills
Retail Strategy Retail Finance
Store location, Site selection & Positioning Retail information systems
Merchandise buying and Management CRM
Retail advertising & sales promotion

TRIMESTER III PRACTICAL (CLASSROOM SESSIONS)
Retail Rural Marketing Consumer Research & Marketing Research
Non-Store Retailing Stores & Location Visits
Franchise Operations & Management Projects / Workshop
Mall Management Seminar & Guest Lectures
Retail HRM  
Retail statutory obligations  
Organisational Behaviour  

Eligibility
Graduates from any stream from any recognized university OR
HSC (10+2) years of education with a minimum score of 50% and having more than 5 years of work experience in Retail
Proficiency in English is mandatory


Selection Process
Candidates are selected based on a comprehensive review of their application form, their past academic performance, work experience and their performance in the Group Discussion and Personal Interview.

Fees:
Rs.50,000/- for one year

Batch Size: 60

Download Application Form

Filled application forms along with the following documents need to be submitted in the Admission office:

Attested copies of Degrees
One photograph
Work experience certificate (if any)
Admission fee of Rs. 750/-


*Please note applicants not meeting the eligibility criteria will be disqualified automatically and
  the admission fee will not be refunded.

Last date for submission of forms: 30th January 2010

Batches for the DRM commence every February and July. Enrollment for the same begins one month prior to commencement.

Contact :
Ph: 91-22-24178300 Extn: 739/ 740 /741/ 452
E-mail:drm@welingkar.org