We Stories
Using design approach to create a business model
An enterprising group of four students identified a lack of initiatives towards grooming of students in various institutes across India, especially in Tier II cities. They decided to explore the need-gap further and came out with a b-plan which benefited the students as well.

Design concepts like Edward de Bono's Six Thinking Hats were used while brainstorming. They are successfully running their proposed training program in 2 colleges from Nasik where modules on personal interviews, group discussions, effective communication skills and presentations are being imparted. They travel every weekend to Nasik to train these students. They aspire to spread this program to other Tier II cities in Maharashtra over the next two months.

Welingkar also encourages students to identify issues in the society where need-gaps could be converted into win-win models for all the stakeholders involved.

The entrepreneur is our visionary, the creator in each of us. We're born with that quality and it defines our lives as we respond to what we see, hear, feel and experience. It is developed, nurtured, and given space to flourish or is squelched, thwarted, without air or stimulation, and dies.- Michael Gerber

The Intrapreneurial / Entrepreneurial bug is nurtured and encouraged at Welingkar. innoWe at Welingkar is a manifestation of the Design and Entrepreneurial spirit the Institute actively nourishes. Welingkar not only encourages students to test their ideas at a micro level, but also provides adequate guidance and infrastructure to help their dreams come true.
Goldman Sachs 10,000 Women Program-Tools for growing your business

About 25 women in a low income slum in Bengaluru resolved to change their lives. Making pickles or tailoring blouses looked like a good way to start. However, even these home-run businesses required capital--but these women had none. A bank loan was the only resort, but with no bank balance, credit history or collaterals, many banks turned them away.

Madhavi Lokhande, Professor at Welingkar, Bengaluru, is committed to not only help these women get bank loans but also ensure that the money is managed well and they successfully grow their ventures. Madhavi has helped 13 women get bank loans and worked with 12 others with their business models. A participant of Goldman Sachs 10,000 Women Program - Tools for Growing Your Business, organized in association with the National Entrepreneurship Network, in November 2009, Madhavi is inspired to put her learning into practice with grassroot entrepreneurs.

"The tools stay the same, whether it is applied to high-impact startups or small businesses. These women are vulnerable - an unpaid bank loan can ruin them. A structured approach to their ventures can help them grow their business, rather than lose it," says Madhavi.
Back to We stories menu   << Back   Next >>