Welingkar's 11 month full time Post Graduate Program in Media and entertainment is a unique combination of theoretical and practical learning. In this intensive program the students get to learn the technicalities of the industry in the class, and also get an equal chance to put this learning into practice during the 2 months Capstone Project with industry on media trends. and also through the live industry projects which form an integral part of the Program
The students begin their journey in the field of media and entertainment with a one week orientation on the media industry for the students to get an exposure to the industry and the latest happenings in the industry.
During the first module, students will learn the fundamentals of marketing management, fundamentals of all form of media vehicles on air (radio, television, digital film), offline (print media), and on ground (events and experiential marketing), PR and introduction to Arts and entertainment.
As the students move on to the second module, they will learn about the core media in depth like TV content, youth marketing, brand integration , media laws, media planning and buying.
The third module will give insights on various verticals of media such as celebrity management, sports management, movie marketing, post production, social media and budgeting and financing.
The program is supported by practical assignments and case studies. Teaching methods include lectures, role plays, concept of business design, workshops, industry-institution interaction and assignments.
On successful completion of the program, the students have a plethora of career choices across media agencies, advertising agencies, channels, film production and distribution companies, Pr companies, etc.