PGDM-Rural Management (Emerging Economies)| Welingkar

PGDM-Rural Management (Emerging Economies)

'Creating Corporate Managers with Rural Insights'

2 Year Full - Time, Recognized by AICTE

Present intake : Mumbai - 60 seats

Program Objective

Weschool's PGDM-Rural Management (Emerging Economies) program has stemmed from the need of the corporate sector for Managers/future leaders who have a deep understanding and premium knowledge about the rural sector of India in terms of the needs and aspirations, lifestyle, culture and beliefs of the people residing in the smaller towns and villages. A person who is empathetic, has leadership qualities and has an innovative mindset so that s/he is able to think out of the box to correctly identify with the problems and then find ingenious solutions to the problems faced by the rural sector.

The program seeks to groom students who, not only protect the rights of the persons living in the rural areas, but also empower them by giving access to advancements in technology, markets and other comforts/privileges enjoyed by the urban population. They do this while assuming a role either as a Corporate Executive, NGO representative or an Entrepreneur.

To achieve developing these skills in the students, the course curriculum is focused on mainstream Management disciplines of Leadership, General management, Environment, Finance, Marketing, Operations, HR, Research, with a dedicated stream based on the Rural sector, and also includes Design thinking and Innovation based subjects that lets them have a human centered and a holistic approach to issues, rather than a "customer" or "market" approach.

Click here to download the PGDM 2017-2019 brochure

Extensive Experiential Learning

Placement

Projects

Industry Projects

Events organized by the Rural Management team

AuRuM 2012 - A Roundtable in Partnership with the Industry based on the theme - "Role of a Rural Manager in the Emerging Rural Economy" On 1st Dec, 2012 a Round Table conference titled "AuRuM 2012" was conducted with a view to learn from the executives from the corporate world who have immense experience, in-depth knowledge and understanding about India's rural sector.

Outcome of the Roundtable: After an enthralling discussion on the issues raised during the roundtable, many insights were generated for the benefit of the audience. It was a moral boost to the students of the PGDM-Rural management (Emerging Economies) program since the companies mentioned the need of corporate managers who have an understanding of the rural sector in order to help them to grow in the emerging rural sector, provided that the students were willing to toil it out in the harsh terrain. There emerged new possibilities of collaboration among the industry and academia in terms of joint research and sponsored projects besides the internship opportunities for the Rural Management students in the companies represented. To name a few companies represented at the Roundtable were: ICICI Bank, Yes Bank, Pidilite Industries, Aditya Birla Group, Lupin Ltd, IBM, FINO, Monsanto, Srei Sahaj eVillage, Hero MotoCorp, Cheminova Ltd etc.
The senate: 24th February, 2013 This was an open ended debate looking at insights and solutions to shape the future of the economy- in the format of the Indian Parliament. This was an ideal platform for the thought leaders of tomorrow to elucidate their visions- how they would propose the upcoming 12th five year plan to be. The event attracted more than 20 colleges across Maharashtra to participate in the debate. The Jury members included present MLAs of Maharashtra.

Best Practices in the Rural management Program

Internationalization

Student's Contribution to Society through Extension work

Association with NGOs in Rural sector

Professional Exposure through Workshops and Seminars to the first batch (2012-14)

Sr no	Name of event /session	Organizing institution
1	Panel discussion on "Monsoon and Agricultural prospects"	IMC - Indian Merchants' Chamber
2	Convention program	AIMS – Association of Indian Management Schools
3	Workshop on Agriculture Industry, Food Processing industry and allied matters	ICAI – Institute of Chartered Accountants of India
4	Workshop on Land and Property rights for rural transformation: Understanding the implications of the Forest Rights Act	IRMA- Institute of Rural Management, Anand
5	Water futures	Forum of Free Enterprise
6	2nd Global Strategic Design Forum 2013	CII – Confederation of Indian Industry and Illinois Institute of Technology

Photo Gallery of PGDM (Rural Management)

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These statistics clearly show the rural market potential for companies across the industry verticals.

However, there is a shortage of Business Managers who understand the pulse of rural sector and can provide insights about this emerging market to the companies. This has created a big demand in the corporate sector for human resource that specialize in this area. As this sunrise sector is expected to boom and hold the bulk of world's manpower in the years to come, those who enter it now will definitely have a bright future to look forward to.

With the increasing number of IT companies, Banks, Telecom, Insurance ,FMCG, Micro-credit organizations trying to make inroads in the rural economy they require a large number of well trained managers in the areas of Finance, Marketing, Operations, Logistics, IT, Human Resource and Innovation.

The industry verticals that require these specialized skills are:

1.	FMCG & Consumer durables
2.	IT & ITES
3.	Telecom
4.	Banking & Finance
5.	Insurance
6.	Infrastructure
7.	Manufacturing
8.	Automotive sector
9.	Healthcare & Pharmaceutical
10.	Agri- business
11.	Agro chemicals
12.	Retail
13.	Media & Entertainment
14.	Oil & Gas, Energy
15.	Design and Innovation

Weschool's PGDM-Rural Management (Emerging Economy) program is a 2 year full time AICTE approved post graduate management program which offers students not only the latest syllabus in core Management, but also on Innovation and opportunity creation in the emerging markets. The program prepares the student to work in any industry sector of his/her choice with premium knowledge about the rural sector, facilitated by on-field rural projects & research experience through rural internship.

The program offers courses ranging from Managerial Economics, Business Statistics, Rural Ethics, Rural Finance and Financing Institutions, Rural Marketing, Market research & Consumer buying behavior, Rural Development Policy and Institutions, Supply chain management, Risk Management and Innovations in the rural sector.

The job roles for the students of this program would include Program Manager, Rural Business manager, Consultant - Rural Projects, Project Manager, Sales Manager- Rural & Inclusive Banking, Relationship Manager - Rural Banking, New Business Development Manager - Farm Equipment, Product Manager, Rural technology Product Head, Brand Manager - Rural etc.

The major distinguishing feature of the program is the focus on wealth creation through development of sustainable business models in rural space.

USP of the Program

Summer Internship of the first batch(2012-14) at Top companies like Mahindra Finance, Pidilite Industries, Godrej Agrovet Ltd., GSK, Nerolac Paints, Reserve Bank of India, NABARD, Parag Foods Pvt Ltd.
The two years journey of the graduating student includes a 5 months internship in the rural sector distributed over 3 phases, which not only exposes the students to the rural context but also an experience of taking up meaningful and value adding projects during this tenure.
Expansive curriculum constituting the Core Management Subjects PLUS subjects based on Rural Management, emerging economy of the rural sector and policies of the Government PLUS Creativity, Innovation and Design Thinking as a problem solving process.
Opportunity to work on Live projects with the Industry, Government as well as NGOs in the rural sector.
Opportunity to make a career in this sunrise sector, when the curve is on the rise, which paves way for a bright and accelerated future career prospects.
More and more Industry sectors are growing in the Rural Space where the students would find jobs, viz. Banking & Finance, Insurance, FMCG & consumer durables, IT & ITES, Telecom, Manufacturing, Agri-business, Healthcare, Retail, Infrastructure, Automotive sector etc.
Envisaged Job Roles - Program Manager, Rural Business manager, Consultant - Rural Projects, Project Manager, Sales Manager- Rural & Inclusive Banking, Relationship Manager - Rural Banking, New Business Development Manager - Farm Equipment, Product Manager, Rural technology Product Head, Brand Manager - Rural etc.

Program Structure

List of courses

Trimester I

1.	Effective Business Communication
2.	Managerial Economics
3.	Financial Accounting
4.	Principles of Marketing
5.	Essentials of Operations
6.	Thinking tools for innovators
7.	Quantitative techniques
8.	Individual in Organization (OB I)
9.	Rural Development in India
10.	Rural Society & Polity
11.	Exploring the Grassroots (Phase I)

II)

Trimester II

1.	GCLP Phase 1
2.	Macro economics
3.	Financial Mgmt & Financial Markets
4.	Rural Marketing Strategy
5.	Rural Consumer Behaviour
6.	Operations Research
7.	Sector analysis
8.	Research Methodology & Market Research
9.	Basics of Corporate Governance
10.	Managing groups for organizational performance (OB II)
11.	Exploring the Grassroots (Phase II)
12.	Collective action & Cooperatives

III)

Trimester III

1.	GCLP Phase 2
2.	Perspective Management
3.	Designing a Business Plan
4.	Agricultural Economics
5.	Business Environment
6.	Financial Inclusion & Priority Sector Lending
7.	Distribution & Supply Chain Management
8.	Selling & Negotiation Skills
9.	Business Analytics
10.	Human Resource Management
11.	Agri Input Management

Summer Project

IV)

Trimester IV

1.	International Business
2.	Taxation
3.	Sustainable Practices & Climate Change Issues
4.	International Marketing
5.	Fundamentals of Banking
6.	Micro Finance
7.	Advance Financial Management
8.	Agri-Price Risk Management & Commodities Market
9.	Integrated Marketing Communication (Rural)
10.	Product & Brand Management
11.	Hi-Tech Agriculture
12.	CSR & Voluntary Organization

Trimester V

1.	Strategic Management
2.	Legal Aspects (Business + Rural)
3.	Innovation for Rural Transformation
4.	Advance Banking
5.	Fundamentals of Wealth Management, Mutual Fund & Insurance (Rural)
6.	Financial Modeling & Econometrics for Finance
7.	Advance Distribution & Supply Chain Management
8.	Rural Maketing Finance
9.	Production & Operation Management
10.	Food Processing Industries
11.	Managing Cooperatives

VI)

Trimester VI

1.	Project Management
2.	Practical Application of Corporate Governance
3.	Advance Business Analytics
4.	Academic Research

Eligibility and selection criteria

Eligibility

A minimum 50% in graduation, which must be completed by June 2017.

Should have taken CAT (2016) conducted by the IIMs for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2017) / and / or ATMA (2017) and / or CMAT (2017) and / or MH-CET (2017) and / or GMAT (2014 onwards).

Selection Process

The Selection Process comprises of the following:

STAGE I

Components	Weightage
Score in Common Entrance Test � CAT(2016) and/or CMAT(2017) and/or XAT(2017) and/or ATMA (2017)/ MAH-CET (2017) and GMAT (2014 onwards).	50%
Academic Performance	15%
Work Experience	5%

STAGE II

Components	Weightage
Group Discussion	15%
Personal interview	15%
Total weightage	100%

Selection criterion is subject to revision.

Admissions and Fees

Admissions
Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.

GD & PI Centers

Mumbai
Bengaluru

Fees

	Mumbai	Bengaluru
Tuition Fees & Other	Rs 5,50,000/- p.a*	Rs 5,50,000/- p.a*
Library Deposit	Rs. 4000/- (refundable)	Rs. 4000/- (refundable)
Hostel Fees	Rs. 90,000/- p.a. to Rs 150,000/- p.a. Plus a deposit of Rs. 5000/- (refundable)	Rs. 1,38,500/- p.a. Plus a deposit of Rs. 5000/- (refundable)

Please Note
*Fees are subject to change without any prior intimation.
*Hostel accommodation is subject to availability for Mumbai Campus.
*Hostel Accomodation is mandatory for the students of Bengaluru Campus

The change to WeSchool is only change in the brand identity, to reflect the philosophy of change and represent the multiple campuses that Welingkar has.
The legal entity of the institute remains unchanged as Prin. L. N. Welingkar Institute of Management Development & Research.