MMS in Marketing

The first year focuses on providing fundamental skills, knowledge and perspectives. This exposes students to a great number of subjects and allows faculty to co-ordinate materials across courses.
Semester I
Principles of Management
Financial Accounting
Cost Accounting
Indian Economy-1
Organizational Behaviour-1
Statistics for Management
Business Law
Introduction to Computers
Effective Communication
Managerial Economics
Marketing Management-1
Semester II
Business Environment-1
Operations Research
Financial Management
Taxation-Direct and Indirect taxes
Production Management
Management Accounting
Marketing Management-II
Human Resources Management-I
Research Methodology
Organizational Behavior-II
Introduction to Software Packages viz: SPSS,
Captaline Ole, CIMM, Prowess
Management Core
Welingkar First Year Management core provides ground work in basic management disciplines; Economics, Finance, Financial, and Cost accounting, Management Science, managing people and organization design, marketing, Operations management, the government and legal environment of business, statistics and strategy.

Strategic Management and Turnaround Strategy
Working in teams over a 13 week period students grapple with current, real-world challenges facing organizations. Together with participating managers, they frame the critical issues to analyze and develop possible alternatives.
Semester III
Advertising and Sales
Promotion Management
Marketing Research
Retail Management
Social Marketing
Sales & Distribution Management
Consumer Buyer Behaviour
Quantitative Models in Marketing
Marketing Strategies
Product Service and Brand Management
Semester IV
International Marketing
Industrial Marketing
Marketing Finance
Marketing Audit
Managing Sales Force
Specialisation Project
Entrepreneurship Management
Ethics in Business
Business Policy
International Business
Core Subjects
Business Environment-II
Management Information Systems
Decision Science
Marketing Finance
Personnel Finance
Productivity Technique